Use Social Listening with Keyhole to become a social media marketing guru & make better data-driven decisions for your business.

Why take this course?

  • To become an expert social media marketer on Twitter, Facebook, Instagram and Youtube for any brand.

  • To understand Social Media Listening and how it plays an important role in helping companies make better data-driven decisions.

  • To learn how you can apply your skills in social media listening to grow and improve any business.

  • To learn how to use Keyhole, one of the most popular social listening tools in the world.  

Course Curriculum

  • 1

    Module 1. Course Introduction

    • 1.1 Welcome to the Course!

    • 1.2 How this Course is Organized

    • 1.3 Glossary
  • 2

    Module 2. Understanding Social Listening

    • 2.1 An Introduction to Social Listening

    • 2.2 Why is Social Listening Important?

    • 2.3 Why Manage Your Social Media?

    • 2.4 Choosing the Right Social Media Platform for a Brand

    • 2.5 Why Choose Social Listening?

    • 2.6 Social Listening vs. Social Monitoring

    • 2.7 Owned, Paid and Earned Media

    • Quiz 1

    • 2.8 How to Listen

    • 2.9 Influencer Marketing

    • 2.10 Social Media Insights

    • 2.11 Keyhole Social Media Insights

    • 2.12 Actionable Insights

    • Quiz 2

    • 2.13 Brief History of the #Hashtag

    • 2.14 Hashtag Best Practices

    • 2.15 Social Listening Across a Business

    • 2.16 Creating a Social Listening Strategy

    • Quiz 3
  • 3

    Module 3. Hashtag and Keyword Tracking

    • 3.1 Welcome to Keyhole

    • 3.2 Hashtag & Keyword Tracking

    • Quiz 4
  • 4

    Module 4. Advanced Hashtag and Keyword Tracking

    • 4.1 Advanced Hashtag & Keyword Tracking

    • Quiz 5
  • 5

    Module 5. Account Tracking

    • 5.1 Account Tracking

    • Quiz 6
  • 6

    Module 6. Campaign Tracking

    • 6.1 Measuring Campaign Success and Research

    • Quiz 7

    • 6.2 Gain a Better Understanding of Customers and Boost Revenue

    • Quiz 8
  • 7

    Module 7. Inspiring Content for Campaigns

    • 7.1 Inspiring Content For Campaigns

    • Quiz 9
  • 8

    Module 8. Brand Monitoring and Brand Health

    • 8.1 Brand Monitoring and Brand Health

    • Quiz 10

    • 8.2 Risk And Crisis Management

    • Quiz 11
  • 9

    Module 9. Influencer Marketing

    • 9.1 Finding, Connecting With, and Managing Influencers

    • Quiz 12
  • 10

    Module 10. Product Innovation

    • 10.1 Product Innovation

    • Quiz 13
  • 11

    Module 11. Competitive Analysis

    • 11.1 Competitive Analysis

    • Quiz 14
  • 12

    Module 12. Conclusion and Further Reading

    • 12.1 Conclusion

    • 12.2 References

About the instructor

Keyhole .co

Keyhole is the world leader in Hashtag Analytics (Try a Google search ;)) and our visual and simple to understand dashboard makes social listening an accessible tool for all businesses- from sole proprietor to enterprise.